In the past 10 years or so, theatrepersons have been showing innovative marketing. This continues to remain the biggest roadblock, and this sentiment is echoed by other theatre groups across India as well as the lack of an audience leads to constraint of funds and sponsors. The toughest job on this journey, however, has been to market the shows and let the audience immerse in live performances. With more than 10 productions and now an acting school and work before the camera as well, we have come a long way. Tired with the dull drudgery of life, we got together to stage our first production, with collections made across the campus and friends to fund the new production. Let me start with our own group, The Great Indian Storytellers that came together in 2010. We catch up with a few budding and some old theatre groups that started off as companies to push the art form to the forefront of society, what they have done to market it and sustain themselves and how best has it affected the art form. With myriad theatre groups flourishing in the urban spaces in India, and especially with corporate culture becoming more civilised lately, the opportunity to grow and follow your passion has come to the forefront like never before.
To try and understand the underlying thought to this, we dig deep, try to do a little dipstick and bring to the forefront certain basics as to what can be done to cut out a more feasible solution to the problem.
And because there are no names, there is no money. Because there is no money, there are no names. The biggest names in Bollywood come from the world of theatre, but everyone has turned a blind eye to the stage. When we see brilliant performances go without an audience, when 10-15 people come into an auditorium with a seating capacity of more than 200, it feels bad, very bad. The most challenging, the most effective, the most fulfilling, the most riveting… Yet, those who love theatre and have given everything to it find it difficult to sustain basis just this. Theatre, an art form more than 2,000 years old.
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